New Dundee campaign with Qantas takes off in the UK
5 September 2018
Tourism Australia and Qantas have kicked off a new joint consumer and trade marketing campaign in the UK to further leverage the Dundee assets.
Running until 31 October, the promotion aims to inspire Brits to choose Australia for their next holiday destination by showcasing on Australia.com two-week holiday itineraries using Qantas Explorer fares.
A concurrent trade engagement campaign with Travel Weekly will also incentivise travel agents with weekly prizes and a grand prize draw of The Ultimate Aussie Adventure for any bookings made with Qantas to Australia.
In 2017 the UK was Australia’s fourth largest inbound market for visitor arrivals, third largest market for total visitor spend and second largest for visitor nights.