New working holiday maker promotion in Japan
4 October 2015
Tourism Australia is hoping to tempt young Japanese travellers Down Under for an extended stay with a new website launched yesterday, 13 October promoting the working holiday visa.
The site features testimonial videos and a competition to win a four week English course with homestay and return flights to encourage applications.
Tourism Australia has also partnered with one of Japan’s biggest broadcasters, TBS, to showcase a variety of working holiday experiences with a Japanese pop-idol group KAT-TUN.
TBS’ weekly show “KAT-TUN no Sekaiichi Tameninaru Tabi” (The World Best Trip) will also run a Gold Coast special feature following a recent trip supported by Tourism Australia and Tourism & Events Queensland.
Currently 20,000 Japanese take up working holiday visas annually and Australia has consistently ranked the number one destination and taken over 50 per cent of this market.
Key reasons cited by Japanese working holiday makers for choosing Australia are:
- Global culture;
- Friendly people;
- Liveable cities;
- Good wages;
- Maximum two year working holiday visa;
- No time difference.
For the 12 months to August 2015, Japan was Australia’s seventh largest inbound market for visitor arrivals (321,000).