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Extracted from Essentials Newsletter 14 February 2018

Australia’s online presence in Singapore was given a lift this month as Tourism Australia boosted its investment in paid social media, search and online advertising as part of its ongoing ‘There’s Nothing Like Australia’ campaign.

The offers page on the Singapore edition of was also updated with a new ‘filtered search’ option allowing visitors to select packages based on location or experiences.

A recent standout in Singapore has been the response to a Facebook and Instagram post and article about Outback Stargazing experiences.