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5 June 2019

Tourism Australia hosted key decision makers from 13 hand-picked luxury travel agencies in China last month on four premium famil itineraries showcasing premium and luxury product across Australia including the Signature Experiences of Australia which comprises wineries, luxury lodges, golf courses, guided walks, Aboriginal guided experiences, fishing adventures, wildlife encounters and cultural attractions.

All four groups then came together in Sydney for a workshop to share their experiences and provide insights to help guide Tourism Australia’s strategy to target high value Chinese travellers.

The group ended their visit on a high note watching the lights turn on for the first night of Vivid 2019 on Sydney Harbour.