Record Australian trade representation at India Travel Mission
24 September 2014
Almost 50 Australian trade industry representatives attended the 12th edition of Tourism Australia’s India Travel Mission in August setting a new record.
The delegation met with 81 Indian travel agents and, for the first time, Gulf buyer delegates.
A highlight of the event was the launch of the 'Restaurant Australia' campaign and the agents were trained on Australian food and wine experiences. Another highlight was the opportunity presented by the upcoming ICC Cricket World Cup 2015 co-hosted by Australia.
Participants included representation from an eclectic mix of attractions, hotels, inbound tour operators (ITOs), convention bureaux, regional tourism boards and airlines, amongst others.
Four State Tourism Organisations (STOs) participated including Tourism and Events Queensland, Tourism Victoria, South Australian Tourism Commission and Destination New South Wales. The event also saw strong airline industry participation with the presence of Singapore Airlines, Malaysia Airlines, Virgin Australia, and Etihad Airways.
The profile of the India Travel Mission 2014 was raised by the presence of the Hon. Jay Weatherill, Premier of South Australia, and Mr Ian Turland, Economic Counsellor from the Australian High Commission.
Glenn McGrath, ace Australian cricketer and the guest of honor at the team-building game of box cricket, encouraged the delegates to send down more Indian fans to Australia for the Cricket World Cup 2015.