Strong market growth celebrated at Tourism Australia’s North America update
7 October 2015
More than 60 trade and consumer media attended Tourism Australia’s North America market update held in Toronto, Canada on 23 September.
Robert Keddy, Tourism Australia’s head of commercial partnerships for the Americas, shared news of strong market spend and visitor arrivals to Australia.
Expenditure from the US reached $3 billion for the year ending June 2015, up 14 per cent, and strong arrivals growth was recorded from Canada and the US.
At the event Tourism Australia also unveiled its revamped Aussie Specialist Program which re-launched in the UK and North America in September.
Off the back of strong spend and arrivals figures, Tourism Australia this week launched a new partnership campaign with Air New Zealand in the US, offering one low fare for up to eight of the airline’s Australian gateway cities.
The campaign includes, for the first time, the option for Americans to fly to Perth as part of the one low fare offer, in support of the airline’s increased services to the Western Australia city launched earlier this year.
About the Americas market
In the Americas, the focus of Tourism Australia’s activities is in the United States of America, Canada and Brazil. Activity throughout the region is managed from Tourism Australia’s office in Los Angeles.
The US is currently Australia’s fourth largest inbound market for visitor arrivals, third largest market for total visitor expenditure and fifth for visitor nights. For the 12 months to August 2015 there were 580,700 visitors from the USA, an increase of 8.5 per cent relative to the previous year.
Canada is currently Australia’s thirteenth largest inbound market for visitor arrivals, twelfth largest market for total visitor expenditure and fifteenth for visitor nights. For the 12 months to August 2015 there were 142,000 visitors from Canada, an increase of 4.4 per cent relative to the previous year.
Brazil is an emerging market for Australia. For the 12 months to August 2015 there were 46,500 visitors from Brazil, an increase of 12.6 per cent relative to the previous year.