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23 October 2019

Tourism Australia won the Bronze award for Excellence in Advertising at the recent Marketing Excellence Awards 2019 in Malaysia for the UnDiscover Australia campaign.

The campaign was also a finalist in two other categories.

The Marketing Excellence Awards celebrate, recognise and reward Malaysia’s outstanding marketing campaigns.

In September 2018, Tourism Australia launched its 'UnDiscover Australia' campaign in Malaysia, India, Indonesia and Singapore to challenge perceptions and stereotypes of what Australia offers travellers as a tourism destination.

The campaign targeted high value travellers by showcasing unusual, unfamiliar and unexpected attractions and experiences across Australia.