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3 April 2019

Tourism Australia and Mafengwo, one of China’s top travel platforms, held a ‘sharing event’ with five key opinion leaders and over 80 consumers in Shanghai last week to showcase unique Australian travel experiences.

The event was part of the ‘Too Australian For Words’ campaign Tourism Australia is currently running in China to promote more unusual, unfamiliar and unexpected experiences that spark interest amongst travellers.

The campaign aims to challenge perceptions and stereotypes of what Australia offers the region’s travellers as a tourism destination.