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14 November 2018

Tourism Australia’s Americas team have been actively engaging trade over the past month to capitalise on the latest instalment of the Dundee-campaign now in market and build excitement for Australia during the peak booking period in the US.

Last month the US trade marketing team reached nearly 1,300 travel advisors at events such as the Travel Society Summit in Denver and the CruiseWorld Conference in Fort Lauderdale as well as a four-day road show with Down Under Answers in Chicago, Denver, Phoenix and San Diego.

Starring Aussie actor Luke Hemsworth, the second phase of Dundee campaign offers to take US travellers on an exclusive behind the scenes tour of the Dundee movie backlot, showcasing the breadth of spectacular and unique experiences on offer across Australia.