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1 May 2019

Tourism Australia has launched a new content partnership in the US with TripAdvisor to promote curated trip itineraries based on what ranks highly for Americans. Leveraging interest created by the Dundee campaign, the partnership targets high-value travellers who have shown interest in Australia with the aim of converting their consideration into bookings. Over the next few months Australia will be heavily promoted on TripAdvisor with a homepage takeover, editorial blog stories and advertising banners. The Australia hub on TripAdvisor also allows potential travellers to view other inspiring content including a new TripAdvisor @SeeAustralia page.