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23 June 2018

Tourism Australia’s star-studded Dundee: The Son of a Legend Returns Home campaign has secured a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity.

The Titanium award rounded out a successful week in Cannes for Australian tourism with Dundee picking up a total of eight Lions and Tourism Australia’s youth-focused Aussie News Today campaign taking home an additional two Lions awards.

Category Awarded
Titanium Titanium Lion
Entertainment Excellence in Audience Engagement or Distribution Strategy for Branded Content (Silver)
Social and Influencer Travel (Gold)
Reach and Impact (Gold)
Multiple-platform Social Campaign (Gold)
Social Video (Silver)
Media Use of Branded Content created for Digital or Social (Silver)
Film Travel - Dundee Full Cast Trailer and Official Super Bowl Trailer (Silver)
Category Awarded
Media Use of Social Platforms (Gold)
Use of Branded Content created for Digital or Social (Bronze)