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17 July 2019

Following the rollout of Tourism Australia’s UnDiscover Australia campaign across South East Asia, the recent Malaysia International Travel Fair in Penang saw a surge in interest from travellers enquiring about and booking lesser known destinations and experiences in Australia.

More than 50,000 visitors attended the fair, which provides visitors with a range of travel packages.

Bookings to Australia jumped 10 per cent on last year with a particular increase in interest for regional experiences including Canberra and for self-drive holidays in Tasmania.

The UnDiscover Australia campaign, launched in September 2018, aims to challenge stereotypes of Australia among South East Asian travellers by shining a spotlight on some of our more unique and unusual tourism offerings.