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28 November 2018

Tourism Australia’s multi-regional UnDiscover Australia campaign extended into Japan last week with the launch of a new cooperative marketing promotion with Qantas.

The campaign will use influencer collaborations to debunk myths to show a different side to Australian travel as well as introducing new destinations beyond Qantas’ gateway cities.

Ten influencers will travel to Australia in pairs and will share their travel experiences on their social media channels as well as through GENIC media, a Japan-based lifestyle magazine that features social media photos from around the world by Instagram influencers.