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13 February 2019

High value British travellers are being given compelling new reasons to take a holiday Down Under with the launch of the UK version of Tourism Australia’s UnDiscover Australia campaign in partnership with Singapore Airlines.

The promotion showcases slightly more unusual, unfamiliar and unexpected attractions and experiences as well as offering itinerary suggestions and special offers with Trailfinders, one of Tourism Australia’s key distribution partners in the UK.

The content is supported by a broader digital campaign and print advertorials.