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31 October 2018

Tourism Australia recently completed an UnDiscover Australia partnership roadshow in Singapore, Indonesia and Malaysia for key distribution and airline partners.

The partners were introduced to the campaign in more detail and updated on how to integrate the UnDiscover Australia assets into marketing and PR activities as well as incorporating new experiences in product development.

UnDiscover Australia is a $10 million campaign in South and South East Asia that Tourism Australia launched in September to challenge perceptions and stereotypes of what Australia offers the region’s travellers as a tourism destination.