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Premier Aussie Specialists and Aussie Specialists in Malaysia attended an UnDiscover Australia workshop this month to find out how they can support the campaign roll out by incorporating unusual, unfamiliar and unexpected attractions and experiences into their product offerings.

The agents were also updated on Tourism Australia’s research into Malaysian high value travellers.

The workshop was followed by a networking reception with key distribution and airline partners.

The South Australian Tourism Commission and Tourism Tasmania supported the event and were given the opportunity to showcase UnDiscover Australia experiences for their states.