UnDiscover campaign continues to surprise and delight in SSEA
27 February 2019
Tens of thousands of people in Singapore and Malaysia got the message to #UnDiscoverAustralia at major travel fairs last week from Tourism Australia and key partners.
More than 100,000 people attending Singapore’s largest biannual travel fair last week where Tourism Australia and five key distribution partners stole the show with great offers and quirky content.
In Penang at the MITM Travel Fair, attended by more than 32,000 people, Tourism Australia and State Tourism Organisations from South Australia, Queensland and Tasmania used the campaign to showcase new and unexpected itineraries.