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Extracted from Essentials Newsletter 24 January 2018

Tourism Australia and Destination NSW this week supported the launch of United Airlines’ new daily Houston to Sydney service attended by over 100 media, tourism industry and government leaders.

The new route connects more than 70 cities across North America to Australia through Houston and is the longest route ever flown by a US airline.

To promote the service Destination NSW will launch a March advertising campaign promoting Vivid Sydney and has also supported famils for United Airlines’ VIP clients and US media on the inaugural flight.

The US is Australia's third largest inbound visitor market by arrivals with 777,500 Amercians visiting Australia for the year to November 2017, up 9.8% on the previous 12 months.