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13 June 2018

Australia’s winter experiences are the focus of a new co-operative marketing campaign between Tourism Australia and Qantas in Hong Kong.

A variety of experiences including whale watching and truffle hunting as well as festivals around the country are being showcased to tempt high value travellers to cool, fresh, open spaces in Australia.

The campaign includes advertising in Mass Transit Railway stations together with promotions online and on social media.

In 2017 Hong Kong was Australia’s 10th largest inbound market for visitor arrivals and total spend and 11th largest for visitor nights.