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28 March 2018

Tourism Australia and The Cru won Best PR-Led Brand Partnership Campaign for the World’s 50 Best Restaurants 2017 campaign at the Mumbrella CommsCon Awards last week.

Australia was only the second destination outside of London to host The World’s 50 Best Restaurants.

Tourism Australia worked closely with event organisers William Reed Business Media on the official event program of 11 events, which ran from 1-8 April 2017, as well as with host state Visit Victoria and all other State and Territory Organisations to deliver a hosted national famil program.

The events left a strong and lasting impression on the international audience of chefs, restaurateurs, winemakers, sommeliers and media, generating positive results for tourism.