Europe

In Europe, Tourism Australia focuses its activities in the United Kingdom, Germany, France and Italy.

Activities are managed from Tourism Australia’s offices in London and Frankfurt.

 

    Some recent campaign highlights from Tourism Australia Continental Europe:

     

     

    United Kingdom

    In 2015, the United Kingdom (UK) was Australia’s third largest inbound market for visitor arrivals, second largest market for total visitor spend and visitor nights.

    Visitors from the UK generated $3.8 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that the UK market has the potential to grow to between $5.5 billion and $6.7 billion in overnight expenditure by 2020.

    Market profile & trends

    Consumer insights

    Resources

    • UK Sales Call Manual – a resource designed to help industry and suppliers plan sales and training visits to various UK operators.

    Germany

    In 2015, Germany was Australia’s 11th largest inbound market for visitor arrivals and total visitor spend and 8th largest for visitor nights.

    Visitors from Germany generated $.11 billion in total expenditure in 2015. The Tourism 2020 strategy estimates that Germany has the potential to grow to between $1.9 billion and $2.3 billion in total expenditure by 2020.

    Market profile & trends

    Consumer insights

    France

    In 2015, France was Australia's 15th largest inbound market for visitor arrivals, 13th largest market for total visitor spend and 11th for visitor nights.

    Visitors from France generated $0.8 billion in total expenditure in 201. The Tourism 2020 strategy estimates that the French market has the potential to be worth more than $1 billion in total expenditure by 2020.

    Market profile & trends

    Consumer insights

    Italy

    In 2015, Italy was Australia’s 18th largest inbound market for visitor arrivals, 17th largest market for total visitor spend and for visitor nights.

    Market profile & trends

    Consumer insights

    Latest News for Europe