Tourism Australia’s Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia. Formed in 2010, the program is designed to allow both Australian and international opinion leaders to share their own personal and authentic Australian stories to their networks as well as through Tourism Australia’s networks.
The program involves a range of influential people including sports stars, fashion designers, celebrity chefs, environmentalists, entrepreneurs and artists along with some of Australia’s most influential high-achievers and opinion leaders. Each has committed to share their time, opinions and public profile to help promote Australia as a travel destination.
For more information about the Friends of Australia program, contact Tourism Australia’s Global PR team