The Insight Files

Tourism Australia’s Research team curates consumer trends and news related to the tourism and travel industry in a one-stop shop referred to as The Insight Files.

Featuring both primary and secondary research, and drawing from a range of sources – including news sites, blogs and research reports - topics include:

  • Technology
  • Social media
  • Consumer consumption behaviour
  • Emerging trends and markets
  • Tourism investment opportunities
  • Competitive insights
  • Consumer segments

The aim of The Insight Files is to keep students and industry informed of potential trends, challenges and opportunities to assist in building the value of Australian tourism.