Tourism Australia’s Research team curates consumer trends and news related to the tourism and travel industry in a one-stop shop referred to as The Insight Files.
Featuring both primary and secondary research, and drawing from a range of sources – including news sites, blogs and research reports - topics include:
- Social media
- Consumer consumption behaviour
- Emerging trends and markets
- Tourism investment opportunities
- Competitive insights
- Consumer segments
The aim of The Insight Files is to keep students and industry informed of potential trends, challenges and opportunities to assist in building the value of Australian tourism.