Key findings were:
The research led Tourism Australia to develop an innovative solution to address the issue of annual leave stockpiling – and grow Australia’s domestic travel market at the same time.
No Leave, No Life gave Australian companies and employees the help they need to plan and take a holiday, and identified the workplace issues that were the main barriers that prevent employees taking up their annual leave.
Tourism Australia worked with the leading peak bodies in Australia to develop and deliver the No Leave, No Life program practical tools to support people in taking and planning leave.
The campaign also gave case studies from organisations tackling the issue and testimonials from opinion leaders.