AUSTRALIAN TOURISM EXCHANGE 2021
Tourism Australia hosted the 41st Australian Tourism Exchange (ATE) in Sydney. The Live component of the event took place from 6 to 9 June, and the Online component from 10 to 17 June.
Over 600 Australian sellers and 400 buyers attended ATE Live and, 600 Australian sellers and 700 buyers participated in ATE Online. More than 57,000 appointments took place throughout ATE21.
ATE21 was funded by the Australian Government, as part of the $61 million in funding allocated to Tourism Australia through the National Bushfire Recovery fund. This included $6.5 million for ATE which meant we were able to subsidise attendance for both buyers and sellers at the event.
ATE is all about relationships and, even though we weren’t able to host all our international partners in person as we would normally, it was still fantastic to connect both in person and online.
Delegates at ATE Live were invited to drop into the newly established Sustainability, Indigenous and Business Content Hubs. The three hubs were home to a variety of short informational sessions featuring industry experts on a range of topics. All content sessions and the lunch panel discussions, are available to watch on demand.
In a first for ATE, Tourism Australia created a specific Aviation Program for 2021. The program consisted of 14 Australian international airports, 26 airlines and eight state and territory tourism organisations. In addition, CAPA – Centre for Aviation joined Tourism Australia to capture the content program in a series of TV style interviews as well as through a ‘future of aviation’ panel discussion. The UNSW School of Aviation also exhibited at the event and some of the Australia’s best and brightest university students competed in a ‘Sustainable Aviation’ data science hackathon competition. The Aviation Program was developed by Tourism Australia to help Australia’s international airports and all airlines based in Australia, develop stronger connections to aid the post-pandemic aviation and tourism recovery. Tourism Australia understands that aviation is critically important to our tourism industry and in taking a ‘Team Australia’ approach aims to create a stronger and more sustainable future for both aviation and tourism.