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Destination Australia Conference 2017
- Download the 2017 agenda and speaker biographies.
- Register your interest for the 2018 conference to be held at The Glasshouse in Melbourne on Thursday 15 March.
Destination Australia 2017 presentations
OPENING ADDRESS
The Hon Keith Pitt MP
Assistant Minister for Trade, Tourism and Investment
Opening Address
TOURISM AUSTRALIA'S STRATEGIC AND CREATIVE DIRECTION
International visitor spending is growing at almost twice the rate of domestic. What is Tourism Australia doing over the next year to tap into high-yield markets to maintain this momentum?
John O'Sullivan
Managing Director,Tourism Australia
Tourism Australia’s strategic and creative direction
OUTLOOK FOR THE GLOBAL ECONOMY AND AUSTRALIAN TOURISM
How will global political, economic and demographic trends impact inbound tourism to Australia? How big is the opportunity over the short, mid and long term?
Nicki Hutley
Director and Chief Economist, Urbis
Outlook for the global economy and Australian tourism
TRAVEL IN AN AI-FIRST WORLD
Computing will be increasingly be available everywhere and often not via screen. Intelligent, it will anticipate needs and understand context. Artificial intelligence offers new opportunities for the travel industry.
Jason Pellengrino
Managing Director Australia and New Zealand, Google
Travel in an AI-first world
HOW TO INFLUENCE TRAVEL PURCHASES
There’s a lot competing with the travel dollar. What is the best way to achieve consistent sales growth?
Sarah Quinlan
Senior Vice President and Group Head of Market Insights, MasterCard
How to influence travel purchases
NURTURING LOYAL, PASSIONATE ADVOCATES
In most parts of the world, Facebook is the most important and personal channel for influencing travel choices. What new insights does the world’s largest social network have for Australian travel marketeers?In most parts of the world, Facebook is the most important and personal channel for influencing travel choices. What new insights does the world’s largest social network have for Australian travel marketeers?
Paul McCrory
Acting Managing Director, Facebook Australia New Zealand
Nurturing loyal, passionate advocates
SUCCEEDING IN ASIA
What is Tourism Australia doing to inspire and convert international travellers and nurture loyal, passionate advocates for Australia?
Moderator: Phillipa Harrison
EGM International, Tourism Australia
LC Tan
Regional Business Events Director North Asia, Tourism Australia
Andy Jiang
Country Manager China, Tourism Australia
Scott Walker
Country Manager South Korea, Tourism Australia
Nishant Kashikar
Country Manager India, Tourism Australia
Succeeding in Asia
GLOBAL CONNECTIONS TRENDS IN TOURISM MARKETING
There are a number of trends in tourism marketing that are leading to great success including data-fuelled personalisation, pre-immersion and seamless utility. What are the underlying principles for future success?
Henry Tajer
Global CEO, IPG Media brands
Global connections trends in tourism marketing
MEGATRENDS DEFINING TRAVEL IN 2017
Staying relevant involves keeping up with the latest interests of your customers. What are the emerging travel trends to be on top of this year?Staying relevant involves keeping up with the latest interests of your customers. What are the emerging travel trends to be on top of this year?
Jason Clampet
Co-founder and Editor-in-Chief, Skift
Megatrends defining travel in 2017
WRAP UP AND CLOSE
Chris Bath wraps up key points from throughout the day.
Chris Bath
News Reporter
