AUSTRALIAN TOURISM EXCHANGE 2021
The Australian Tourism Exchange (ATE) is planned to take place in Sydney and online, in June 2021.
Tourism Australia is planning a hybrid event that includes in-person and virtual event components that ensures the tourism industry can meet, exchange knowledge, and make business connections.
ATE Live is planned to be held from 6 to 9 June at the International Convention Centre Sydney (ICC Sydney). This will be for international buyers who are based in Australia or located in countries permitted to travel to Australia, domestic buyers and frontline travel sellers. ATE Online will immediately follow, from 10 to 17 June, for international buyers who are unable to travel due to border restrictions. Australian sellers may apply to attend both the ATE Live and ATE Online events.
This year’s trade show layout will be different to previous ATE events. Traditional seller booths will be replaced with networking areas defined by State and Territories, and appointments will take place throughout the trade show floor. As there will be more sellers than buyers attending the event, buyers will remain stationary while sellers will move between appointments. This change will save sellers considerable time in the lead up as well as delivering cost savings on booth design and imagery. The trade show will still have its great 'ATE' feel and all our States and Territories will be on show to attendees.
Given the unprecedented challenges facing the tourism industry, participation in ATE21 is more important than ever to help with tourism recovery. For this event, Tourism Australia is able to offer fully subsidised participation fees and three nights' accommodation* for all seller primary delegates (one per organisation) and participation, flights* and three nights accommodation* for all buyers attending ATE Live. *Delegates based outside of Sydney.
ATE21 will evolve and adapt with the current climate while remaining true to the purpose of connecting the Australian tourism industry with domestic and international buyers through one-on-one appointments and networking opportunities.
The ATE21 website is open for registrations from 17 February until 19 March.