Industry FAQ: Australia.com
Want to know more about Australia.com? Find frequently asked questions that explain our marketing strategy, target audience and how to get your product featured in our content.
What is the purpose of Australia.com?
Australia.com is Tourism Australia’s consumer-facing website, designed to make planning a trip to Australia easy and fun. We target first-time international visitors to the country with written content, video, imagery and digital tools (such as interactive maps). The aim is to give our audience the resources they need to plan their trip.
How much traffic does Australia.com get?
In FY2020, Australian.com received 17.3 million unique visitors.
How many languages is Australia.com translated into?
Austraila.com has a presence in 15 countries and is translated into eight languages. These languages are Indonesian, German, French, Italian, Japanese, Korean, Simplified Chinese and Traditional Chinese.
How can I get my business featured on Australia.com?
There are a few ways your business can be featured on Australia.com. The best way for immediate presence on the site is to ensure you have an up-to-date ATDW (Australian Tourism Data Warehouse) listing. We use ATDW across the site to showcase tourism experiences and encourage users to visit operator websites.
I see that a certain operator/region is mentioned in an article. How were they chosen?
While Australia.com aims to promote a wide variety of tourism experiences, it isn’t possible to feature all operators from all regions. The product on Australia.com is chosen based on a number of criteria – including adequate web presence and booking capabilities – as well as editorial discretion and international relevance.
My business would be great for a specific section on Australia.com. What should I do?
Please use the feedback form to write to us. Be specific about your product and where you think your product fits into our content. Please note that while we do our best to accommodate these requests, it is not always possible.
What are the tiles at the bottom of some articles and how do I get my product included?
Australia.com uses ATDW (Australian Tourism Data Warehouse) to promote operators on site. Creating a listing on ATDW and keeping your listing up to date with your latest products, imagery and deals is a great way to guarantee your presence on Australia.com.
I have idea for an article. What should I do?
While we don’t accept article submissions for Australia.com, we encourage you to work with your STO on articles for your own platform or for your state/territory website. If you have an exciting new product or news angle, you can get in touch with our PR team by downloading our Media Kit here.
I have new images and product updates. Who shall I send them to?
Please use the feedback form to submit your updated imagery or product. These submissions come directly to the Content Team, who will be able to arrange for your assets to be used on Australia.com. If you’d like our PR team to know about your new product or images for potential media pitches, you can get in touch by downloading our Media Kit here.
How do I get featured in Australia.com’s events calendar?
Australia.com’s events calendar is powered by ATDW. Please contact your STO and request they apply the appropriate tags to your ATDW listing.