Getting the most out of your own social media channels.
We’ve created a four-part video series looking at how the Australian tourism industry can get the most out of social media.
In this video, the fourth and final in our social media education series, Nick Henderson and Novy Wong from our social team answer questions from operators. They cover a number of topics including current social trends, how to create great social content on a budget, and provide examples of operators who are doing well in this space. To view the other videos in the series be sure to click on the thumbnails below.
Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Instagram and Pinterest.
Our Facebook page has a high level of engagement and concentrates on showcasing beautiful and unique images from all over Australia. We mainly post user-generated content, which encourages fans to continue sharing their own stories and experiences on an ongoing basis. Every Friday the best images from the week are chosen and featured in the Friday fan photo album, which receives thousands of likes, shares and comments.
Tourism Australia's Instagram profile showcases the best shots from around Australia on a daily basis, which are chosen from followers who upload and tag their photos with #seeaustralia.
Our consumer and corporate Twitter accounts provide interesting news, photos, updates and facts about Australia and our Pinterest profile organises stunning photos from all around Australia into location and subject categories.
View the ‘Share Australia, Australia!’ video below for more information about sharing your content on Tourism Australia’s social media channels.