Our Target Audience
While consumers can have very similar demographic characteristics such as age, income and gender they can have completely different attitudes, interests and behaviours.
Our target audience is "high value travellers" who are motivated by what we have to offer and are most likely to choose Australia for their next holiday or business event.
High value travellers value travel, dream of visiting Australia and enjoy the experiences which Australia is known for. Most importantly, they are more likely to spend more, stay longer and disperse further.