Aquatic-Themed Campaign Launches In France

Sea Lions, Adventure Bay Charters, Hopkins Island, SA

27 July 2016

Tourism Australia has launched a digital aquatic-themed campaign targeting young French travellers.

Various digital channels have been utilised to attract the youth market including aquatic and coastal video content, promoting Tourism Australia’s 360° videos, as well as exclusive destination packages offered by tour operator Australie Autrement.

The digital campaign also includes a competition to win a holiday to Australia that has attracted over 12,500 entries since the campaign launch in June.

Find out more about the market in France.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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