Australia connecting with next generation of American travel advisors
12 September 2018
Australia made a great impact on the next generation of American travel sellers last week at the inaugural Future Leaders in Travel Retreat in Aspen, Colorado.
The unconventional conference was designed to tap into the travel industry's millennial generation, ages 22-37, who assist clients of all ages.
An engaging Australian themed BBQ lunch got the travel professionals excited to sell Australia and learn more about the benefits of the Aussie Specialist Program.
Tourism Australia also gained valuable insight from the travel advisors who increasingly make themselves available to clients through social media.
Adventure, cruising, solo and sustainable tourism are strong growth areas for these agents who are looking to better understanding what Australia has to offer in these areas.