Australia on show to North American media
Extracted from Essentials Newsletter 31 January 2018
Tourism Australia was the headline sponsor for TravMedia’s International Media Marketplace in New York last week attended by more than 300 North American travel media.
The Australia Pavilion at the event included ten destinations, products and experiences and Tourism Australia hosted a cocktail reception for more than 400 media and VIPS to coincide with Australia day Down Under.
John O’Sullivan, Tourism Australia’s Managing Director, also presented to delegates about the Signature Experiences Program which packages and promotes experiences within a variety of niche areas and special interest categories.