Australian icons showcased to nearly 4 million Chinese

Great Ocean Road, Melbourne, VIC

Extracted from Essentials Newsletter 24 January 2018

The Australian Open and iconic Australian destinations are on show as a group of influential Chinese travel media explore Australia.

The media personalities and social influencers, who have a combined audience of nearly 4 million, have been immersing themselves in famous Australian experiences in New South Wales and Victoria over the last week.

Facilitated by Tourism Australia, Visit Victoria and Destination New South Wales, activities included surfing at Bondi Beach, cruising the Great Ocean Road, and watching the world’s top tennis players at Rod Laver Arena.