Bondi Rescue star on patrol in the UK

Bondi Rescue star Trent Maxwell

Bondi Rescue star Trent Maxwell

22 August 2018

Friend of Australia and Bondi Rescue star Trent ‘Maxi’ Maxwell kicked off a national UK tour last week to spread the message on beach safety and participate in the British Royal Life Saving Society’s #BeARookieLifeguard campaign.

Bondi Rescue is a high-rating TV series in the UK showcasing the Aussie lifestyle from one of Australia’s most iconic beaches. Tourism Australia supported Trent’s visit with a beachside photo op and national press outreach to drive awareness for the tour.

Tourism Australia’s Friends of Australia program helps to harness the power of influential individuals to share their own personal and authentic Australian stories.

In 2017, the United Kingdom was Australia’s fourth largest inbound market for visitor arrivals, third largest market for total visitor spend and second largest for visitor nights. UK is the second largest market for regional dispersal.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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