Dundee campaign delivering results in the US

Extracted from Essentials Newsletter 28 February 2018

Tourism Australia’s star-studded campaign encouraging Americans to take a trip Down Under is already kicking goals, less than one month after its reveal at the Super Bowl.

To date, the campaign has generated more than 12,000 media articles, with an estimated advertising value of $74 million.

The Minister for Trade, Tourism and Investment the Hon. Steven Ciobo MP said “Feedback from the tourism industry has been incredibly positive, with initial results indicating a spike in booking enquires since the launch”.

Promotional activity continues in the US with the first of a new series of light hearted ‘Why Australia’ videos published this week featuring celebrities from the campaign.

Find out more about the campaign results.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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