Dundee inspired US campaign off to a strong start

Dundee Tourism Ad

Extracted from Essentials Newsletter 7 February 2018

Tourism Australia’s Dundee inspired campaign, which launched to over 100 million viewers during the Super Bowl, is off to a strong start in the US as promotional offers begin to roll out.

On the morning after the game the campaign videos had already had more than 58 online million views, more than any other Super Bowl campaign, and have now been watch more than 75 million times.

The creative was also highly rated by key media watchers including Adweek, AdAge and the Bleacher Report. Press coverage has been extensive with more than 7,700 articles to date worth more than $55 million in equivalent advertising value.

However, most importantly, the US version of Australia.com has had record numbers of visitors and has already driven over 33,000 leads to Australian tourism businesses as well as key distribution partners and Premier Aussie Specialists in the US.

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*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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