Enrich Hearts Australia campaign launches in Malaysia

Malaysia Airlines Cabin Crew

14 September 2016

Tourism Australia has teamed up with Malaysia Airlines’ loyalty programme on a two week campaign offering Enrich Miles redemption discounts of up to 60 per cent to all of the carrier's Australian destinations.

Adelaide has been selected as the star destination of the campaign and will be promoted through a series of videos across a variety of Malaysia Airlines channels. At the campaign launch this month guests were treated to a special menu created by Chef Jock Zonfrillo of Restaurant Orana and Restaurant Blackwood in South Australia, as well as Chef James Ho from Ruyi & Lyn Restaurant in Kuala Lumpur.

Fresh Australian produce including South Australian King Fish, Streaky Bay Oysters and Meredith Dairy Goat Cheese were brought in just for this event, to bring guests through an Australian culinary journey.

“We are seeing some very positive numbers out of Malaysia, with double digit growth in visitor arrivals in the first half of this year,” said Michael Newcombe, Regional General Manager, South/South East Asia & Gulf Countries, Tourism Australia.

“This latest collaboration is a great opportunity for Enrich members to come and enjoy what Australia has to offer, be it a fun filled family holiday or a self-drive journey to see the sights.”