Indian cricket fans encouraged to UnDiscover Australia

Expedia campaign Germany

31 October 2018

Tourism Australia has announced a new content partnership with ESPN in India to promote India’s upcoming cricket tour of Australia.

ESPN has produced 22 videos with popular TV presenter and actor Shibani Dandekar exploring Australia and providing a new and fresh perspective on things to see and do Down Under. Expected to be viewed by 20 million people, the videos will be played during the match day analysis of the games each day on ESPNcricinfo’s app and website and will also be promoted extensively on their social media.

The partnership forms part of Tourism Australia’s current UnDiscover Australia campaign activity in India, Indonesia, Malaysia and Singapore.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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