Melbourne’s fashion scene showcased in Malaysia

I M First Class Fashion Show, Melbourne, VIC

Extracted from Essentials Newsletter 14 February 2018

Tourism Australia and Visit Victoria partnered with luxury lifestyle publication ‘I M First Class’ to present an exclusive Melbourne Fashion Showcase to the 400 guests at the prestigious CHT Awards 2018 in Kuala Lumpur last week. 

The showcase, featuring designs curated by stylist Emily Ward and millinery by Serena Lindeman, was also used to launch Holiday Tours and Travel’s special packages for the Melbourne Cup Carnival 2018 targeting high value Malaysian travellers.

Guests at the awards show had a firsthand look at Melbourne’s thriving fashion scene from the upcoming Virgin Australia Melbourne Fashion Festival to the festive Melbourne Cup Carnival.