New high-value traveller profiles for international markets

Cape to Cape Track, Margaret River

Tourism Australia has published new high value traveller consumer fact sheets for 14 key inbound markets: USA, the United Kingdom, France, Italy, Germany, South Korea, Japan, Mainland China, Hong Kong, Singapore, Malaysia, Indonesia, India and New Zealand.

High-value travellers are likely to spend more, stay longer and disperse more regionally.

They travel long haul (out of region) on a regular basis and have a preference for Australia as a holiday destination.

They have distinct key drivers for destination choice such as food and wine, aquatic and coastal, and nature and wildlife experiences when choosing a holiday destination.

Most importantly they represent high value with above average trip expenditure.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.