Signature Experiences showcased to British trade and media

12 September 2018

Tourism Australia hosted two events in London last week to update luxury travel sellers and media on Tourism Australia’s premium strategy and the Signature Experiences of Australia program.

On Tuesday around 100 premium travel advisors attended presentations at Australia House from 12 of the Luxury Lodges of Australia as well as updates from other Signature Experiences of Australia.

The following day, 14 luxury travel journalists attended a lunch at Australian chef Skye Gyngell’s restaurant Spring in Somerset House.

The events also provided an opportunity to introduce Tourism Australia’s new Regional General Manager for the UK, Sally Cope, to these influential contacts.

In 2017, the United Kingdom was Australia’s fourth largest inbound market for visitor arrivals, third largest market for total visitor spend and second largest for visitor nights. UK is the second largest market for regional dispersal.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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