Tourism Australia and China Southern Airlines sign partnership agreement

TA China Southern

19 September 2018

The largest carrier between mainland China and Australia, China Southern Airlines, and Tourism Australia have signed a three-year deal to develop the business event travel sector in China.

Each party will make a substantial investment into developing marketing campaigns and promotional activities in China which saw more than 100,000 business event travellers contributing A$591 million to Australia in 2017.

Tourism Australia also recently announced its major incentive showcase for the China market - the Business Events Australia Greater China Showcase – will be held in Australia for the first time this coming November with more than 60 Greater China buyers and media expected to attend.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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