Tourism Australia announces appointment of new global agency PR panel
|China||EBA Communications, Ogilvy Public Relations, Weber Shandwick|
|India||Avian Media, Weber Shandwick|
|Japan||Full House, Milepost|
|Malaysia||Bell Pottinger, Ogilvy Public Relations|
|Singapore||ALSOKNOWNAS PT Ltd, Weber Shandwick|
|South Korea||Edelman, Weber Shandwick|
|UK||3 Monkeys, Good Relations, The Red Consultancy|
|USA||Ace, Citizen, Finn Parnters, Ketchum, Weber Shandwick|
|Business Events||Oglivy Public Relations, Red Agency|
The decision to move towards a panel model follows a global review aimed at ensuring that Tourism Australia’s international markets have access to the best available public relations services across a broad range of requirements.
The agency panel will provide support across strategy, media and stakeholder relations, influencer programs, content generation and publishing, social media, brand and reputation (including crisis) management, and ad hoc projects including event/campaign management.
All agencies were selected through a competitive tendering process and will provide Tourism Australia access to their services over the next three to five years, if required, on a project-by-project and market-by-market basis.
Only those markets where the existing PR agency contract arrangements were coming to an end in 2015 were included in the tender process. Germany, France, Italy and Indonesia were excluded as existing agency arrangements are in place within those markets until 2016 and/or 2017.