Tourism Australia Picks Up Marketing Excellence Award in Malaysia

Tourism Australia picks up marketing excellence award in Malaysia

Wednesday 1 November 2017

A joint marketing initiative between Tourism Australia and Enrich, Malaysia Airlines’ frequent flyer programme, won Gold for Excellence in Loyalty Marketing at the Marketing Excellence Awards Malaysia 2017 last week.

This is one of Malaysia’s largest award shows dedicated to celebrating the work of the country’s top marketers and this year received a record breaking 499 entries.

The two-week ‘Enrich Hearts Australia’ campaign, which ran in September 2016, offered attractive Enrich Miles redemption discounts to all of the carrier's Australian destinations. Hero content for the promotion featured South Australia, with the support of the South Australian Tourism Commission and showcased Adelaide and Kangaroo Island through a series of videos and articles across a variety of media platforms.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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