Tourism Australia’s international youth campaign continues
Extracted from Essentials Newsletter 28 February 2018
Tourism Australia’s youth campaign, Aussie News Today, has been boosted this month with new key distribution partners Student Universe (UK), HM Touristik (Germany), STA Travel (France) and Go Study Australia (Italy) coming on board.
The latest phase of the campaign also welcomed four new BuzzFeed Mates,who are travelling the country creating content as part of the Mateship program.
To date the campaign has reached over 21 million potential young travellers in the UK, Germany, France and Italy with over five million video views recorded in the first wave of activity.
Aussie News Today is a socially-led campaign with dedicated Aussie News.
Today Facebook and Instagram profiles and a news hub on Australia.com highlighting Australia’s unique attractions and life-changing experiences for young travellers.