23 May 2018
Over 3,000 buyers from over 80 countries attended IMEX Frankfurt last week where Tourism Australia’s specialist unit Business Events Australia hosted the Australia stand with 17 Australian suppliers and destinations.
IMEX Frankfurt is one of the world’s key exhibitions for influential buyers responsible for organising corporate meetings, incentive travel programs and association events.
Tourism Australia Managing Director John O’Sullivan attended IMEX and conducted international media interviews and meetings with industry representatives.
“IMEX Frankfurt is consistently successful in generating leads for the Australian business events industry and that’s why Tourism Australia has been a long-term exhibitor at the event,” said Mr O’Sullivan.