Australian experiences on show at SXSW festival in Austin
21 March 2018
Tourism Australia collaborated with Austrade and Australia’s Department of Foreign Affairs and Trade on AUSTRALIAHouse which presented the very best of Australian tourism, innovation, film, music, food and wine.
Tourism Australia Managing Director John O’Sullivan said the SXSW theme exploring ‘what next’ presented the perfect opportunity to pitch Australia to young American travellers.
Program highlights at AUSTRALIAHouse included:
Additionally a ‘Field of Light’ themed light art installation was curated for the garden of AUSTRALIAHouse as well as a Dundee photo booth with props from the film so guests could upload their best Dundee impersonations to Instagram.