Australian holiday experiences showcased at Indonesian travel fair
Extracted from Essentials Newsletter 14 March 2018
More than 100,000 visitors attended the BCA (Bank Central Asia) Australia Travel Fair 2018 held over four days in Jakarta last week.
The travel fair was supported by four airlines and five key distribution partners who offered travellers great deals to Australia.
Visitors had the opportunity to get a taste of Australia with ‘experiential zones’ showcasing popular holiday experiences such as nature and wildlife, aquatic and coastal and winter adventures.
Movie World also thrilled visitors with meet and greet sessions with popular superheroes Batman, Wonder Woman and Flash from Warner Bros.
This is a major new initiative for Indonesia and supports all the other brand and partnership campaigns currently running in the market.