Broadcast partnership strengthened by destination packages
20 July 2016
A Singapore broadcast series, in partnership with Tourism Australia and Tourism Western Australia, has attracted over 800,000 weekly viewers.
The Dream Job, a 30-episode Mandarin drama series kicked off on 28 June 2016, showcasing Western Australia as the backdrop for five episodes.
To support the television series, Tourism Australia invited key distribution partners to create speciality packages around the filming locations and provide viewers with information about holidaying in Western Australia.
Find out more about the Singapore market.